A Great Product Manager

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Become a 10x Product Manager: Transform Your Career with A Great PM

Are you ready to revolutionize your approach to product management?

A Great PM isn’t a Certified Product Owner course — it’s your gateway to becoming an extraordinary product leader who drives real impact and creates outsized value.

This cohort is starting on March 8, 2025 and will happen for 4 consecutive Saturdays from 10 am – 1:30 pm (US-AZ time).

If you’d like more details about the workshop, feel free to schedule a 15-minute slot via Calendly.

Why ‘A Great PM’ Stands Out?

Many PM courses focus on the fundamentals: Scrum roles, writing user stories, building backlogs, creating story maps, and managing sprints.

We assume you already know these basics—Scrum is the easy part. Our focus? Helping you master the product mindset that bridges customer needs, strategic thinking, and iterative discovery.

Move Beyond Basics

Many PM courses stop at the fundamentals: Scrum roles, writing user stories, building backlogs, creating story maps, and managing sprints. We assume you already know these basics—Scrum is the easy part. Our focus? Helping you master the product mindset that bridges customer needs, strategic thinking, and iterative discovery.

Master the Art of Outcome-Driven Product Management

When we talk about a “great product,” we’re talking about meaningful outcomes from delighted users, creating tangible and sustainable business results.

A Great PM empowers you to:

• Focus on meaningful outcomes that delight customers and drive business growth
• Increase your product’s user base tenfold through strategic thinking
• Solve customer pain points before competitors even notice them

Develop the 10x PM Mindset

In today’s dynamic market, ordinary skills aren’t enough. With A Great PM, you’ll:

• Move beyond timelines to prioritize high-impact opportunities
• Balance data-driven insights with intuitive decision-making
• Master cross-functional collaboration to achieve shared goals
• Practical Strategies for Real-World Impact

A Great PM goes beyond theory and equips you with the following:

• Actionable frameworks to validate ideas and design innovative solutions
• Techniques to leverage OKRs and iterative discovery for measurable results
• Skills to adapt quickly in uncertain conditions and new domains

What You’ll Learn

This course is designed to challenge you—no fluff, no filler. By the end, you’ll have the insights and tools to:

Chapter 1: The Essence of Product Sense

• COLLABORATE Framework: Solve the most important problem to realize the key business goal.
• Unveiling Customer Needs: Understanding pain points, motivations, and behaviors.
• Prioritizing Problems: Identifying the most critical next problem to solve.
• Vision for Impact: Envisioning transformative solutions for customers.
• Data-driven decisions: Leveraging analytics to guide product choices.
• Navigating Trade-Offs: Balancing competing priorities for optimal outcomes.
• Success Metrics: Measuring progress toward strategic goals.
• Chapter Quiz: Validate your strategic insights.

Chapter 2: Defining “Product”

• What is a Product? Grasp the fundamental concept and its impact.
• Agile Product Development: Principles of iterative, flexible approaches.
• The Role of a Product Manager: Responsibilities and Industry Variations.
• Keys to Success: Traits of outstanding product managers.
• Chapter Quiz: Test your understanding of the product basics.

Chapter 3: The Product Operating Model

• Start with Outcomes: Measure success through value, not features.
• Solving Real Customer Problems: Focus on results for customers and businesses.
• Structuring for Success: Empower cross-functional teams (product, engineering, design).
• Continuous Discovery: Test and validate ideas early and often.
• Simplified Routines: Efficient and repeatable processes from concept to delivery.
• Customer First: Weaving customer needs into every decision.
• Stakeholder Engagement: Collaboration with stakeholders (not status reports) for alignment.

Chapter 4: The Art of Product Discovery

• Understanding the Product Ecosystem: Contextualizing product, stakeholder/system map.
• Strategic Tools: Business Model Canvas, JTBD, Lean Canvas.
• Customer-Centric Approach: Segmenting and aligning audiences.
• Empathy in Action: Journey maps, personas, and interviews.
• Opportunity Framing: Crafting impactful opportunity statements.
• Opportunity Tree: From “How Might We” to Opportunity Trees.
• Chapter Quiz: Test your knowledge of discovery techniques.

Chapter 5: Discovery – High-Level Solutions

• Opportunity Solution Tree: Linking problems to solutions.
• Experimentation and Validation: Testing ideas, strategy, and riskiest assumptions.
• Risk Management: Mitigating uncertainties.
• Creating Vertical Slices: Creating vertically sliced end-to-end features.
• Chapter Quiz: Assess your skills in solution validation.

Chapter 6: The Power of OKRs

• OKR Fundamentals: Understanding objectives and key results.
• Outcome Alignment: Linking OKRs to product impact (change in customer behavior).
• Creating and Tracking Goals: Ensuring accountability and progress.
• Chapter Quiz: Hone your OKR creation and tracking abilities.

Chapter 7: Product Delivery: Bringing Ideas to Life

• Designing for Users: Crafting intuitive, impactful solutions.
• Building Effectively: Implementing with precision and agility.
• Testing Strategy: Integrated testing approach from Epic to Story.
• Learning Through Feedback: Iterating based on insights.
• Measuring Success: Monitoring metrics and ensuring quality.
• Chapter Quiz: Gauge your delivery expertise.

Chapter 8: Leveraging Scrum for Better Agility

• Understand how Scrum complements product management: A deep dive into agile patterns.
• Principles to Practice: Implementing agile principles in the real world.
• Running Scrum Events: Practical tips for meaningful ceremonies.
• Story Splitting and Reporting: Focus on outcomes and value.
• Chapter Quiz: Solidify your grasp of agile methodologies.

Chapter 9: Outcome-Oriented Roadmaps

• Building Actionable Roadmaps: Connecting goals, features, and strategies.
• Content That Matters: Defining priorities in roadmaps.
• Linking Strategy to Backlog: Ensuring continuity and focus.
• Chapter Quiz: Evaluate your roadmap-building capabilities.

How We’ll Do It

• Interactive Online Sessions: No dull PowerPoint marathons. Expect live discussions, whiteboarding, and collaborative tools that make the virtual classroom engaging.

• Hands-On Exercises: You’ll practice applying concepts right away. From mapping customer journeys to creating OKRs, you’ll leave each session with tangible skills you can use.

• Office Hours & Q&A: Get deeper insights during optional office hours. Bring your questions, real-life scenarios, and product challenges—we’ll tackle them head-on together.

Who Should Attend

• Aspiring PMs looking to break into the field with a competitive edge
• Current product managers aiming to elevate their strategic influence
• Professionals preparing for that dream product management job interview

Why You Can’t Miss This

A Great PM isn’t just a set of lectures—it’s a transformation in how you view your role, your team, and your product.

Don’t settle for being just another product manager. Join A Great PM and unlock your potential to create meaningful impact, solve real-world challenges, and drive exceptional business outcomes.

This isn’t about theory—it’s about mastery. You’ll emerge with a refined product sense, the confidence to tackle any challenge, and the ability to redefine what’s possible in product management.

Are you ready to stop managing features and start driving outcomes? Your journey to becoming a 10x Product Manager starts now!

7 Reasons why taking this live online workshop is better

1. Well-spread out event with low daily time commitment: You can participate a few hours a day and still have time to relax or meet other commitments.
2. Stay in your comfort zone: No travel, just a short walk to your favorite laptop.
3. Time to be curious: Usually, people don’t get enough time to ask questions and speak with everyone. Now, online, I follow every class with an office-hours session. No agenda. Come, talk, and dig into tough questions you didn’t want to bring up with the whole group.
4. More time to think: Since we’ll be meeting only on Saturdays, you’ll have the rest of your week to think about how you can apply those concepts at your workplace.
5. Make connections and interact: Zoom breakout rooms will help keep conversations small and fruitful. During this workshop, you’ll work with different groups and have several one-on-one conversations with individual participants.
6. Sharpen online collaboration skills: During this workshop, you’ll get more comfortable with Zoom and collaboration tools like Mural. That’s going to help you in your everyday job.
7. Meet them where they are: You will learn how to meet your team where they are in product management, you don’t have to start from scratch all the time. That’s a real-life scenario.

What workshops would look like?

During live online workshops, you will see a mixture of lively discussions, presentations, lots of quizzes, and exercises.

You’ll use Zoom to connect with the class and your teammates. You’ll get good at muting and unmuting yourself and staging your background to impress other participants.

You’ll use Mural to support online collaborative work. You’ll get hands-on practice every day.

After every workshop, you’ll have time for deep-dive discussions during optional “office hours” sessions with me.

Not just for product managers and leaders…

It takes a cross-functional team with a strong product mindset to design and build the product. That’s why this class isn’t just for product owners or product managers.

• If you’re a product leader, product manager, product owner, or even an aspiring product manager/owner, this workshop is for you.
• One thing you likely already know is that the best product decisions are made by product trio – business, user experience, and technology experts. If you’re a UX person or an engineer this workshop is for you.
• If you’re a scrum master or agile coach, and see your organization struggle to apply product thinking using a Scrum and agile approach, or if you’d like to help your organization adopt a product operating model, this workshop is for you.
• If you’re a business stakeholder, manager, or leader in your organization, and you would like to lead product thinking in your organization for successful outcomes, this workshop is for you.

4 days (Saturdays), 3-1/2 hours per day

We’ve got a lot to cover, and it’ll take four half days to do it.

We’ll meet on Saturday March 8, 15, 22, and 29, from 10 am to 1:30 pm (US-AZ time)

We’ll take frequent short breaks every 60-90 minutes so you can stay hydrated and take bio breaks.

We’ll keep the class exercise groups small. You’ll do teamwork in smaller groups of 3 to 5 people. You’ll work with two different groups during the class, and have some one-on-one conversations with other participants.

Registration

This cohort is starting on March 8, 2025 and will happen for 4 consecutive Saturdays from 10 am – 1:30 pm (US-AZ time)

Tickets are limited and are available on eventbrite.

If you’d like more details about the workshop, feel free to schedule a 15-minute slot via Calendly.

What you’ll get

Quizzes, articles, and a comprehensive course guide: Supporting material in digital format that will help you recall and practice everything we discuss in the workshop.

About Ashok:

Ashok is an agile thinker, product coach, author, and entrepreneur. Ashok specializes in helping companies adopt and improve their use of Agile practices to build extremely high-performance organizations. Ashok authored a book – Agile in the New Economy.

Ashok has over 20 years of experience as a transformation leader driving change at Fortune 500 companies in the telecommunications, software, insurance, and banking sectors. He is an experienced product leader with a track record of many successful product launches. He is widely recognized in the agile community as an expert in championing the agile way of thinking.

Earlier, Ashok founded a cloud and mobile-based platform ScrumTotal to popularize the use of Scrum framework. He champions minimum investment to accomplish maximum results and is a strong proponent of customer-centric product development.

Ashok has also served in various roles, including leadership positions in Sprint, Microsoft, ATT, Premera BlueCross and CapitalOne, Starbucks, USAA, and Wells Fargo.